WOW Concept is a new retail concept that has revolutionised customers' shopping experience. This phygital (physical & digital) platform, led by Dimas Gimeno, brings together established and emerging brands in a unique and unprecedented space in Madrid.
The building, located at Gran Via 18, houses the pioneering WOW Concept which connects customers with the latest fashion, beauty, décor, technology and gastronomy trends – and always in a completely personalised way, based on your needs and tastes.
The recent opening of Serrano 52, a contemporary concept with premium brands, takes the tradition of retail to the next level.
Discover our concept stores with the help of those who know them best. Our team of WOWers will tell you our story, show you our selection of brands and our unique way of using them, so that you can discover what is hidden behind WOW CONCEPT.
Free guided tour
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Experience in images
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Free personal shopper
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Free service
Experience in an unrivalled setting in the Salamanca neighbourhood.
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Glass of cava + tapa
Discover Madrid and its charms with one of our excursions.
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20% discount
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